3 Ways To Make Your Business Card Stand Out

If you are a business owner, growing your customer base and clientele does not have to solely center on the Internet. Classic and professional business cards are a smart move for owners who want success. Print marketing is not a lost art so consider these 3 ways to make your business card stand out from the rest!  

1. Functional Favorites

Investing and distributing business cards that are quickly disposed of can be a waste of time and money. To ensure your potential clients and customers want to keep your card, add a function to your business card. Incorporate a bottle opener, miniature tool set, or ruler into your business card. These are great options for restaurants, distributors, or contractors who want to grow their clientele.

Intertwine Internet marketing with print marketing by adding a QR code to your business card. Your future customer can scan this two-dimensional barcode using their smartphone or tablet and have immediate access to videos, articles, and your business’ website.

2. Consider The Shape

In the past, a rectangular shape was common for a business card. They were thin and flat and allowed sufficient room for your name and contact information. Today, think outside this ordinary rectangular box and make your card exciting. Here are a few ways to make your card extraordinary:

  • Shape – You want your card to be easy to distribute, but accomplishing this is possible with other shapes. Consider oval, circular, or square cards. Or, design the business card around your business. For example, do you own a bakery? If so, create cards shaped like cookies, cakes, or a slice of pie. For auto repair shops, opt for a vehicle or a tire. The possibilities are endless when you think outside the box.
  • Feel – Using textured materials will also help your card be more attractive. Cardstock is sturdy and affordable, but it lacks originality. When a potential client grabs your card, you want to grab their attention. For a traditional feel, consider textured paper such as linen. If you prefer a modern look, opt for a clear plastic. You can also use basic card stock and emboss your name or logo to add a textured feel.

3. Atypical Typography

Your name, address, and general contact information should be on your business card. To really interest potential clients, consider using unique words and phrases on your card.

Choose a powerful quote, from a like-minded business owner, and center on the front of your card. This will entice your potential clients to want more information. Print infographics, facts, or figures related to your industry on your business card. Be sure to include your contact information on the back of the card.

By using atypical words and phrases, your card will become more attractive.

Your business card does not have to be old-fashioned pieces of advertising. By using these modern techniques, your card will stand out from the competitors so you can grow your business. Do you want ideas? Have questions about what is possible to make? Start brainstorming and contact a company like Des Plaines Office Equipment Company with your ideas to see what’s possible.

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