Questions Dentists Should Ask Themselves About Their Website

Are you a dentist trying to decide if your website is out of date? Are you concerned that potential clients dislike your website? Do you think your site is inferior to other dental websites? These questions should help you to decide whether or not to update your internet presence: 

Is it modern?  When the concept of business websites began, it was easy for most people to either build their own site or hire a local teenager to do the basic design. You’d pick a basic template and add in a moving digital image of a dancing tooth. Nowadays, in order to stay competitive, dental websites need to be compatible with smartphones, tablets and netbooks. They need to be free of clutter so they’ll load quickly on any device. 

Is it user friendly?  People prefer fonts that are familiar and are easy to read, so avoid elaborate fonts. Use the same font size on each page to make it easy for them to scan your content for what they want. Keep the same font style on each page so that your site has a uniform feel. Each link on each page should be linked in a consistent manner. For example, if you have the navigation on the left on your homepage, then do not move it to the right on your contact page. Each link should be double-checked to make sure it isn’t broken. You should also make sure that the links go to the correct pages within your site. Visitors leave quickly if a site isn’t easy to use, so you may want to ask a trusted friend to give you a frank and open review of your site.

Is it eye-appealing?  You may like the purples and golds of your favorite sport team, but your website should be more neutral so as to appeal to your diverse clientele. Black text on a white or gray background with pops of color in the header or sidebar provide the right amount of contrast without it being overwhelming. Avoid too small text or too much text on one page. Visitors like enough white space so that they don’t feel crowded while scanning. 

Does it offer relevant information?  Visitors to dental websites are looking for a wide variety of material. Some could be looking for your opinions on dental floss brands. Others might be searching for reviews on toothbrushes. A new mother might want to read about when her child should start visiting your office. A teenager might want to read about how braces help their teeth. Offering relevant articles is a way to show that you proactively answer their questions, even before they come in for a visit. Including material that goes beyond your contact information conveys your commitment to be informative and helpful to your clients.

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