If you had just rented or bought a building to use for a laundromat business, you will most likely want to retain and draw in new customers by offering services and amenities that will make their lives easier when doing laundry. Here are a few tips to help you get your business started and to keep your customers coming back to wash and dry their clothing time and time again.
Offer Appliance Size Choices
When starting your business, make sure you have several different-sized washing machines and dryers. Some of your customers may come from apartment complexes that have laundry facilities on-site. Since they will be limited in number of units, they will be coming to your business to save time. Having enough machines to go around will increase your customer base as they will know they can come to your facility without needing to wait to get their laundry done. Make sure you have both an industrial strength washer and drier on the premises to help customers dry thicker bedding or carpets.
Give The Heat Benefit
Setting driers to warm temperatures so clothing will not need to go through several cycles to get them dry will also help you retain customers. Many laundry businesses make the mistake in setting dryers to lower temperatures in an attempt to gain more coins to get clothing dried. This will upset customers, leaving you with less money as a result.
Offer Laundry Services
Some customers may enjoy the benefit of having someone else do their washing, drying and folding for them. Offer this service to those who are in a rush or who do not wish to hang around the laundromat doing their laundry themselves. You will need to hire someone to do this job, but the amount you will make from customers will quickly offset the cost of payroll. This person can also be in charge of maintaining appliances and helping customers as needed.
Set Up Appropriate Areas
Customers will need a space to wait for their laundry to finish. Add benches or chairs along several walls so they have a spot to relax while waiting. Offer magazines, newspapers, and children’s books on tables to give customers something to browse as they wait for their clothing to become clean. Make sure you have several counters available throughout the establishment. These will be needed so customers have space to fold their clothing after it is dry. Offer a snacks and drinks via coin-operated machine so guests can enjoy a treat while waiting. Place this near a table and chairs so guests can eat and drink away from folding areas.
Offer Discounts For Loyalty
Have cards available that customers can take offering a percentage off wash/dry/fold services after they have used it several times. This will keep them coming back for repeat service as they will be promised a lower price in the future.
For more information, visit other laundromats like Metropolitan Laundry Machinery Sales Inc.