Marketing is a major expense for any real estate professional, but this is especially true for the agent who works predominantly with sellers. In some instances, the cost to market a home for sale from the listing date through either the closing date or the end of the listing contract can add up to thousands of dollars. Since most real estate agents work solely on a commission basis, these costs must be paid out of pocket by the listing agent or brokerage. If you are a listing agent who would like to trim excessive marketing costs while still allowing your business to flourish, try implementing one or both of the following tips.
Design and produce your own marketing materials
One of the best ways to cut the cost of marketing without sacrificing the amount or quality of your marketing campaigns is to become the source for all or most of your marketing materials. To do this economically while maintaining professional quality, consider contracting with a freelance designer or bringing in a talented design student from a local college as an apprentice to handle the creation of your marketing materials.
Once you have located a design professional, set up an area in your office or home where the actual printing of the materials can take place without being disturbed. Next, you will need to make arrangements to purchase or lease a high-quality copier capable of printing in both black and white and color and purchase bulk quantities of the paper products you will need for the printed materials.
Pro-tip: Discuss your specific printing needs with the copier sales professional and ask them to help you choose a copier that will offer excellent print quality at an economical cost.
Look for opportunities to share the costs of media ads
Another excellent way to save money on print marketing for your listings is to consider joining forces with one or more of the other listing agents in your office. By doing this, you will likely be able to increase or even double the size of any print ads you purchase, thus making a greater impact in your market area. For instance, instead of a quarter-page ad in your newspaper’s real estate section, your group can choose to split the cost to purchase a half-page ad, effectively doubling the impact of the ad for the same or a lesser cost.
Pro-tip: To avoid any disagreements about how leads resulting from the ads will be handled, make sure to discuss this with all group members before the ad is purchased and agree on a fair and equitable way to distribute the leads.
For copiers, contact a company such as Lafayette Business Machines Inc.Learn More
If you are looking for an executive position, you might not be using the same resume format that you used when looking for an entry-level job. By now, you should have some experience under your belt, so you really need to hone in on the qualifications that make you a good candidate. Keep in mind that your resume isn’t just read by a human resources associate, but by the CEO or CFO of the company. Here are some common mistakes to avoid when writing an executive resume.
Failing to Put a Descriptive Title
Your resume should not just start with your name and personal information, but start with a title. This is one way that more advanced resumes have gradually increased in quality in comparison to the old formatting of resumes. When writing the title, don’t just put one or two basic words about the type of job you want, but make it descriptive of what you are looking for. If you are applying for a high-level tax accounting position, but you are also a CPA, highlight that fact since it is a much higher qualification the recruiters will be looking for.
Including the Objective
Resume objectives are rarely used so it is best to omit them. You want your executive resume to exhibit your best qualities, not just a blank statement about the type of job you want. The recruiter or hiring executive is already aware of the job you are applying for, so telling them you are hoping to get a job as a human resources manager of a corporation is not helpful to them. Instead, highlight qualities and experience you have that they will be looking for. Tell the recruiter why you are the perfect candidate for the job and why they should spend time reading the rest of your resume. Think about what they would want to know, and include that.
Being Restricted by Reverse Chronological Order
Typical resumes have job experience listed in reverse chronological order, so that the recruiter or hiring executive is able to see what your most recent experience was. While this is definitely better than chronological order, you don’t have to be limited by this. It is okay to pick and choose positions throughout your career that really shaped you, where you learned the most from them, and that you excelled at. If you moved up from an entry-level file clerk to an executive at a company you worked for in the first few years of your career, that is still notable, even if it isn’t your most recent position. Include experience that is most relevant to the position you are applying for, and list that first.
Failing to Include Context
When you are listing your skills or experience, don’t just make basic statements about what you were responsible for. Include details and context to truly explain what you are referring to. Instead of mentioning that you increased sales by a certain percent, explain the situation the company was in before you increased the sales, the exact percentage amount, and how it impacted the company after that big accomplishment.
To avoid these and other mistakes, consider hiring a professional executive resume writer, like one at Jackson Stevens Resumes. They will take your details and write them in a way that is enticing to prospective employers.Learn More